IFA 2008: Retail & Home Appliances Trends – GfK
IFA 2008 International Press Conference
Mallorca, April 19, 2008
Jürgen Boyny – Global Director Consumer Electronics, GfK Marketing Services GmbH & Co. KG
Big retail brands still act regionally, not globally, sais GfK.
Home Appliances will be featured for the first time at IFA consumer electronics show, which will take place in Berlin between August 29 and September 3 this year,