Paul Garrison (V) On Brand Architecture Paul Garrison, Dean, Managing Director & Professor of Marketing, CEU Business School CEU Business School Open Day, Bucharest, October 9, 2007

Paul Garrison (IV) On Marketing As Function v. As Business Paul Garrison, Dean, Managing Director & Professor of Marketing, CEU Business School CEU Business School Open Day, Bucharest, October 9, 2007

Paul Garrison (III) On Awareness Is Irrelevant Paul Garrison, Dean, Managing Director & Professor of Marketing, CEU Business School CEU Business School Open Day, Bucharest, October 9, 2007