Basics of marketing analytics: Predictive Analytics @ SAS Customer Intelligence SAS Customer Intelligence Road Show 2009 Bucharest, March 31, 2009 Neil Hayward – Global Customer Intelligence Practice, SAS Institute

Basics of marketing analytics: customer lifecycle @ SAS Customer Intelligence SAS Customer Intelligence Road Show 2009 Bucharest, March 31, 2009 Neil Hayward – Global Customer Intelligence Practice, SAS institute

Basics of marketing analytics: historical vs. forward-looking @ SAS Customer Intelligence SAS Customer Intelligence Road Show 2009 Bucharest, March 31, 2009 Neil Hayward – Global Customer Intelligence Practice, SAS Institute

Current Shifts in Consumer Behavior SAS Customer Intelligence Road Show 2009 Bucharest, March 31, 2009 David Williams – Global Customer Intelligence Practice, SAS Institute

Financial crisis impact on brand building SAS Customer Intelligence Road Show 2009 Bucharest, March 31, 2009 David Williams – Global Customer Intelligence Practice, SAS Institute

SAS for mobile interaction: Marketing for generation Y SAS Customer Intelligence Road Show 2009 Bucharest, March 31, 2009 Neil Hayward – Global Customer Intelligence Practice, SAS institute

SAS’ David Williams on marketing pressures in telecom SAS Customer Intelligence Road Show 2009 Bucharest, March 31, 2009 David Williams – Global Customer Intelligence Practice, SAS Institute